About Red Maps
Jim Leniart, Owner and Creative Director
The Beginning and Making of Red Maps
The story of Red Maps began when I was working in real estate...
One lucky day, while drawing a quick map for a client, a colleague passed my desk and casually mentioned that I had a talent for cartography, and suggested that making maps is what I should do for a career.
After work each day I taught myself computer-graphics by reading one chapter a night from the Adobe Illustrator manual. The vision was and still is, to create maps that would illustrate a city’s cultural and entertainment offerings in a clear style. It took time, and to this day every new edition of a Red Map incorporates fresh graphics and ideas.
The name "Red Maps" came from the idea that if customer didn't know our brand's name, they could simply ask a store clerk for a red map.
The guides are printed on a luxurious durable paper with a matte-laminated finish - making them easy-to-read in any light.
The results of this work are cool, high-design guides. Stamps of approval have come in the form of great press reviews and that the maps are sold around the world in better stores. Red Maps has also been invited to create custom guides for among others, LondonFashionWeek, Art Basel Miami Magazine, Le Bon Marche, Mandarin Oriental, and World Cup clients.
A Simple Philosophy:
- Red Maps does not accept advertising.
- Places of interest are included on Red Maps because they are noteworthy.
- Our philosophy makes it easy to be true to what we do by staying objective.